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The Lauterbrunnen valley in the Swiss Alps, photographed on one of our own trips

Personalized European travel

Explore Europe your way.

Private trips built around your dates, your pace and your budget — never a stranger, never someone else's schedule.

Tailored travel experiences

Personal Euro Tours is a U.S.-based service that designs fully customized private tours across Europe. Every trip is planned around one party — yours — and every detail is arranged so the only thing left to do is turn up.

Where we know best

Switzerland, day by day

15 regions we have walked ourselves, each written up as a full day — morning to evening, with honest notes on what is worth paying for and what is free.

All 15 regions

What makes ours different

We tell you where not to spend.

Every one of our Swiss guides carries budget notes for each part of the day — which viewpoints are free, when to pack a picnic instead of booking a terrace, which single cable car is worth the money and which to skip.

Your budget determines the trip, whether you want to travel like a prince or a pauper. We would rather you spend it on the two things worth it than on six that are not.

Read a sample day in Lucerne

“Walking the Old Town, crossing the historic wooden bridges, and enjoying the river and wall views is free.”

“If you decide to go up a tower or into a paid attraction, pick just one paid view to keep costs down and enjoy the rest from outside.”

“Drink tap water — safe and excellent quality spring water — instead of ordering bottled water in restaurants.”

From our one-day Lucerne guide
A Christmas market at night in Strasbourg, France, photographed on one of our own trips

Late November to Christmas

The Christmas markets, done properly.

13 towns across 5 countries — Nuremberg, Strasbourg, Rothenburg, Prague, Colmar — walked over 4 winters. Tell us which ones you want and we build the route around you. No fixed departure.

Worth knowing now: the good hotels in Rothenburg and Nuremberg are gone months ahead. If you are thinking about this December, this is the time to ask.

See the markets

How a trip comes together

  1. 01

    Tell us the shape of the trip

    Your dates, how long you want to be away, who is travelling, and what you actually want to spend. Budget is one of the first questions we ask, not the last.

  2. 02

    We build the itinerary

    Handpicked accommodation, local guides, transfers and day-by-day planning — built for your party alone. Every inclusion is listed in the proposal before you pay anything.

  3. 03

    You change what you like

    Swap a town, add a night, slow the pace down. We will tell you honestly when something is not realistic and suggest a better alternative.

  4. 04

    Travel with support behind you

    We handle the arrangements and stay reachable while you are away, so a missed connection or a change of plan is our problem, not your holiday.

Beyond Switzerland

Switzerland is where our own photographs come from, but it is not the limit of what we plan. We arrange custom itineraries across most of Europe — Italy, France, Spain, the UK, Ireland, Greece, Germany, Austria and more.

Where else we plan

We'd love to hear from you

Have a question, or want to know whether the trip you have in mind is one we can help with? Tell us roughly what you are thinking and we will come back with honest advice — no obligation, and no charge for the conversation.

Start planning

1278 photographs on this site, every one taken on one of our own trips.